Category: Blog

Radio advertising has been around for a long time, but it has not lost its potency. If anything, radio ads have become more helpful to businesses in recent years due to the advent of online radio advertising.

92% of Americans listen to the radio each week. And 25% of listeners become more interested in a brand after hearing an advertisement for it. This can make a huge difference for your brand.

Radio ads can be critically helpful to the success of your business. But some of the ways radio advertising can help you might surprise you. If you have not considered radio advertising for your business, you might be missing out on the ways it can benefit your brand.

Keep reading to find out the five surprising ways that radio

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According to Digital 2019 Reports, the internet receives more than a million new users every day. Social media alone has more than 2.3 billion active users worldwide. Many of these people use social media to find the services and products they’re looking for.

Do you know what this means for your business? Your potential clients are online, and you need to follow them there. The best way to reach these people and leverage the number is through social media advertising.

But wait! Advertising on social media isn’t that easy. It’s not about putting together a few Facebook posts and images, then staying behind to watch the reaction of your followers.

Social media advertising needs successful planning and execution for it to work out no matt

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With all the different media options available, there is still something incredibly appealing to the radio. Radio is an intimate form of media that has been a staple of American homes for many generations. 

Have you ever dreamt about becoming a radio host? Have you ever wanted to be part of the great American radio show tradition?

Well, if you want to – then you have to have what it takes to be a great radio broadcaster.

Audio is an effective medium. Whether for entertaining, informing, or advertising it’s a great medium for reaching others.

Flirting the line between adorably infectious and downright annoying, the advertising jingle is a thing of beauty. It can propel a product from an unknown commodity to a household name in just a few lines.

Everyone has their favorite advertising jingles. From childhood classics to modern marketing music, we countdown the nine most memorable advertising jingles from TV and Radio.

Chicken Tonight

Not only was this a smash hit jingle, but it also came with its own absurd dance routine. It involved running around a kitchen while flapping your arms like a chicken. How could it fail?

Combined with a video that showed families taking part and singing,

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How often have you visited a website that you found on the second page of Google’s search results? More to the point, how often have you clicked on a page that didn’t even make the top five results? The answer to both these questions is that you probably rarely do. That’s because 32.5% of all Google users just visit the first page offered. Why? Because Google is good at getting it right when it comes to giving their users what they’re looking for. This is where proper SEO management comes in.

To get your website to appear at the top of the search results, you need to use search engine optimization (SEO) to drive users your way.

In this article, we’ll discuss SEO task management and how it can get your site up there in the top spot in the rankings.

What Is SEO Management?

When Google and other search engines such as Bing come to rank yo

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A killer logo is critical to the success of your brand and organization. After all, you want your brand to be clear, recognizable, and persuasive so you can attract clients and build your business. Pulling together the right design elements into a logo can elevate your brand — and your sales.

Curious to learn more? Keep reading to understand why you need to prioritize logo design when building your brand!

Strong Logo Design Makes a Strong First Impression

First impressions are everything, right? And you want to make the best one possible when you’re establishing a brand. That’s where a dynamic logo can set you apart from the crowd.

With a logo, you need a design that plays into your consumers’ expectations for your brand. Think about what kind of tone you want to communicate. What colors, shapes, and icons can come together into a fresh and appealing logo?

By having a strong logo, you’ll make the right impression on potential customers. People have busy sch

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As a local car dealership, the success of your business relies heavily on how well you’re known throughout the community and what type of reputation you have. Running a legitimate, customer-friendly business isn’t enough by itself anymore. You must get the word out to compete in today’s capitalistic society.

But things have changed. There are new ways to get people’s attention and increase foot traffic to your dealership. Automotive marketing, in some ways, isn’t what it used to be.

Keep reading for our top automotive marketing strategies, from the tried and true ways of the past to the innovative techniques of the future.

Local TV and Radio Ads

Brand awareness and recognition are some of the most important factors when it comes to making it big in your community. Simply put, people have to feel familiar with your name before they’ll have enough faith to buy a car from you. One of the best ways to plant the seed and get your name out there is with local TV and Continue reading

74% of marketers say it’s important to have a cohesive omnichannel experience for customers. In fact, 73% of shoppers use more than one channel during their shopping journey. Let’s say a prospective client finds your car dealership on a search engine like Google. While they’re searching, they find other car dealerships on Google, in an email, on social media, and in YouTube video. Chances are, they’re more likely to remember the brands they see over and over again. A successful digital marketing strategy requires more than one tactic. With an integrated marketing strategy, you can attract more leads and boost your business.

Keep reading to discover the top benefits of developing an integrated marketing approach.

1. Build Brand Visibility and Trust

If people don’t know who you are, what reason do they have to choose your deal

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90% of searchers haven’t made up their mind when they search on Google. That means you have an opportunity to turn those searches into viable leads. With search engine optimization (SEO), you can gain a higher ranking. Before you boost your ranking, however, you’re going to need a lot of content. Get started by creating an organized, well-thought-out editorial content calendar!

With an editorial content calendar guiding you, you can remain on schedule and on track for success.

Here’s everything you need to know about creating an editorial calendar. With these tips, you can stay on track with your marketing initiatives throughout the year. Get started with these tips.

Why You Need a Content Calendar

In order to rank above the competition, you need unique, high-quality content. Google’s SEO algorithm prioritizes content that’s relevant to user intent. By learning what your customers need, you ca

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