80% of people crave good stories but wish brands were better at it. Creating a business brand is about telling your story. It’s about customers purchasing something and experiencing your story. Your brand should listen to your customers and communicate with them about their needs. This is why you need to measure brand awareness.
You need to see if you are listening to the needs of your customers. You need to figure out if your customers are feeling that your brand is about them and not you.
Here are 10 ways to measure brand awareness that can help you create or boost your brand to your customers.
Surveys are an excellent way to measure your brand awareness. You are measuring how familiar people are with your business and what you do.
You are assessing how recognizable your business logContinue reading