Despite claims to the contrary, radio remains a dominant form of media, entertainment, and information in the digital age. On World Radio Day in 2016, 44,000 radio stations worldwide were able to reach approximately 70% of the entire global population.
Since that day, the number of stations and radio shows has only continued to grow. With that in mind, where do radio ads fit into the mix?
Custom radio ads for business can be an excellent way to advertise your company to a huge number of people at once. Read on to find out more about radio ad production and why you should be investing today.
Just How Effective Are Radio Ads in the Digital Age?
Video advertisements, such as television ads, are shared 1,200% more than the combination of texts and links. Consumers are able to remember videos better, thus remembering the brand and its products.
In fact, investing in television ads can increase the effectiveness of your advertising by 40%!
That is if you do it right.
It can be difficult to capture the attention of viewers when commercials are on. Nowadays, TV watchers turn to their phones during a commercial break. So, how do you make them look up from their smaller screens?
Keep reading to find out!
1. A Memorable Jingle
The scenario’s not new: you call up a company to make a payment and are met with an annoying, robotic voice placing you on hold. Next, the repetitive elevator music comes, and you’re in for a long hour waiting on the phone.
The problem is that roughly 60% of customers in this situation will hang up. That fact still holds true today. That’s why it’s so important to have custom on-hold messaging that speaks to your brand marketing efforts and keeps clients engaged.
So, are you ready to learn all about the benefits of implementing a custom on-hold for business calls? Check it out in this guide to customized on-hold recordings!
1. Improve Brand Recognition
Even with so many modern-day competitors, radio is still a popular medium. A 2021 NPR study reported that 63% of American adults listen to the radio daily. Therefore, a radio commercial is still a viable marketing strategy.
In addition, there are many other ways that your business can benefit from radio ads. This article will cover a good number of them. In case you need more convincing, read on.
Radio Advertising ROI Is Higher
Radio commercial production is one of the cheapest marketing methods. Producing a radio commercial only costs $1K to