Small businesses have lots of options when it comes to marketing strategies. However, those options are not all created equal. Some may be more expensive or time-consuming than others, and some may have higher ROI. The type of business you own will largely determine the different marketing strategies you employ, but there is one that is effective across industries:
Email marketing.
There are many benefits of email marketing as a marketing strategy. And did you know that email marketing is one of the most well-received forms of marketing with consistent ROI?
Many people spend a considerable amount of their day looking at emails, especially on smartphones. A recent survey from Statista found that almost 50% of smartphone users prefer to Continue reading