Month: July 2022

On Hold Messaging: Is It Worth It?

60% of consumers will call your company after they see it on Google. There’s no way for you to answer them all and you don’t want a potential client to get frustrated after trying multiple times. You may be able to ease their frustration by upgrading your on-hold messages.

When you think about on-hold messaging, your first thought is probably of elevator music playing and the message informing your caller that their wait time will be “approximately ten minutes.” But today’s on-hold messaging offers much more than that.

A good on-hold messaging program can help you make an impression on your callers and drive more sales with each call you receive. Read on to learn how it works.

What Is On-Hold Messaging?

6 Tips on How to Develop a Catchy Jingle for Small Business

Advertising your small business on the radio is still one of the most effective methods of advertising. In fact, even in 2022, more Americans listen to the radio than use Facebook every week. And radio holds the highest collective trust of any advertising channel. If you want to get your small business out there, advertising with a jingle for small business is the best way to do it.

Jingles have been widely used in advertising for decades. From the first jingle broadcast for Wheaties on Christmas Eve, 1926, jingles use the power of music and repetition to stick their associated product into the heads of customers for go

Custom on Hold for Business: Why Is It So Effective?

While on hold, around 15% of callers hang up after only 40 seconds. This means that many businesses are losing out on potential sales or potential customers through this process. However, it is sometimes necessary to leave customers on hold for at least a little while, so how can businesses change the outcome?

One way to encourage callers to stay on the line is through a custom on-hold message. A custom on hold for business has the potential to make a huge difference! In fact, it has benefits that go beyond just retaining callers.

So, how does this work? Read on to find out!

Reassure Customers

Part of the reason customers hang

6 Steps for the Best Small Business Web Design

Is your small business online? You may already be aware of the importance of social media for your business, but is your website optimized for maximum lead conversion? And do you know the best small business web design and user experience (UX) strategies to make your site beautiful and user-friendly?

In 2022, design is king for your website. In fact, a survey found that 50% of consumers believe that website design is important to a company’s brand. But user interface (UI) or UX is also incredibly important. UX/UI involves how users interact with your website, and how easy or difficult it is to navigate. In the same survey referenced above, 42% of users reported that they would leave a website because of poor functionality.

The rule of 7 says that a person needs to hear a message at least 7 times before they will take action on it. Your on-hold greeting can do some heavy lifting for your business by repeating your branding and marketing messages while your customers wait.

Custom on-hold messages also give you a chance to upsell your products or services, cross-sell related items, and build customer loyalty. By using an on-hold greeting, you can turn a wasted opportunity into a powerful marketing tool.

Keep reading as we discuss some of the benefits of using an on-hold greeting.

What Is an On-Hold Greeting?

An on-hold greeting is a recorded message that plays when customers

Radio Ad Production: How to Improve Ad Quality

People listen to the radio everyday, which means it’s the perfect chance to place an ad for them to hear. The problem is what goes into quality radio production, and how can you pull it off?

Creating high-quality audio ads is a critical part of the advertising process. After all, the last thing you want is to annoy your listeners and drive them away. To ensure that doesn’t happen, we’ve outlined some essential tips on improving radio ad quality.

If you’re not happy with the quality of your radio ads, there are things you can do to make them better. You need to know where to start.

Creating a great advertising campaign isn’t easy, but it does involve a lot of testing and tweaking until you get it right. Follow these tips for ways to improve radio ad production quality and increase the effectiveness of your

How to Make Custom Radio Ads for Your Business

AM/FM radio in the United States has nineteen times the audience share of streaming services like Spotify. If your business isn’t making its voice heard on the radio, you need to ask yourself why not!

Custom radio ads for your business can introduce you to a local customer base that you might not reach through other means. An effective radio ad can also drive brand awareness. We’ve all had a charming radio jingle stuck in our heads for weeks at a time – with the right radio ad, that jingle could belong to your business.

Keep reading, and we’ll teach you the basics of creating a custom radio ad. You’ll be all over the airwaves in no time!

Month: July 2022

What Is On-Hold Messaging?

Reassure Customers

What Is an On-Hold Greeting?

Why Advertise on the Radio?